I realize now as an adult (or post-teen) more than when I was a teenager that being able to communicate to other people through words, is truly an artform. Anyway, I guess it’s a good thing I do Jeans for a living and not books, but it would help some if I knew how to write now that I have to do an “About Us” for our retailers and website.
In the streetwear game I know you need to have a strong image and direction to lead your audience in order to captivate their interests but you know what, I decided we’re not a company that has a profound mission statement to bring to the streetwear industry. We’re not an ultra cool company that “gives the industry the middle finger” or have a deep philosophy on nature and skateboarding…In no way am I trying to knock on other brands mind you, I love streetwear. Actually, I’m hugely inspired by a lot of the brands out there: Johnny Cupcakes, Stussy, Blackbox Distribution, Vans, The Hundreds, 10 Deep, Obey, Diamond, 3Sixteen, Mighty Healthy, Carhartt, Upper Playground, Supreme, Seventh Letter, In4mation, Signal Snowboards, Crooks & Castles, Creative Recreation, Staple, LRG etc etc…I love all of these brands, and I love what they did and what they continue to do.
But “About Us”… we’re about denim first and foremost. That’s what we’re passionate about, and that’s what we’re here to offer you. I’m sure over the years (God willing) you’ll get to know us a bit more and what we’re “about” but as far as what YOU need to know about us is this: We’re denim makers. Our goal is simply to create the best jeans HANDS DOWN for your hard earned money. We focus on every stitch and rivet that is placed on your jeans. We focus on things you don’t even notice or look at when buying jeans, but things that definitely shouldn’t be ignored. We pay both money and attention to it. We fight and argue about it. We lie awake at night thinking about it. We text message each other about it while on the toilet. We work 24 hours a day, 7 days a week to make your jeans worth what you pay and more so that when you are out doing what you love to do, you feel ahead of the game. Denim runs deep in our blood, and we’ll keep pushing to do what we love to do better. We don’t dilute the jeans cost and quality with cheap sewing, hardware or even pocket lining. Know that when you buy Kennedy Denim, you get the best possible quality for the price. We stand behind it, we guarantee it. Know that before you know more “About Us”.